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The Bicycle Media Podcast
Dedicated to the health of the cycling industry.
Category: Outdoor
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by Bicycle Media
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November 18, 2020 05:30 PM PST

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

After a long hiatus, the podcast is back with an interview with Bike Fitter, educator, and rider Dave Howells. A staple in the BC bike industry, he’s also been MC for the BC Bike Race.

We talked about bike fitting, the industry of the independent bike fitter, and much more.

I spent the weekend, after this interview, Dave conducted the Bike Fit Level 1 course which was awesome and the protocol is the 2nd oldest in the industry.

Learn more about Dave and BC Bike Fit: https://www.bcbikefit.com/

Learn more about the Saddle Studio: https://www.saddlestudio.com/

Check out Bike Fit Canada and register for courses: https://www.bikefitcanada.ca/

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

June 17, 2020 01:56 PM PDT

Lael Wilcox is a world leading Ultra-Endurance Cyclist but she’s also one of the nicest people you may ever meet. Traveling 4,000 miles is in her DNA but so is a deep appreciation for riding the bike. From finishing first in major events to mentoring youth riders, she elevates the sport for everyone. While we all drive to the start of a race, she rides from Alaska to Banff to then ride from Banff to New Mexico. In this episode we talk what it’s like to ride these long distances, how she has dealt with mechanicals on the road, what her ideal bike shop experience is like and the Anchorage GRIT program she does for girls in Alaska.

To learn more about Lael, start with some excellent short films about her journeys:
https://www.youtube.com/watch?v=AEEGIt6FC34

https://www.youtube.com/watch?v=f4g1gRIEFs8

Check out her custom bike:
https://bikepacking.com/plan/lael-wilcox-2019-tour-divide-gear-list/

Check out the program Lael and Cait Rodriguez started in 2017
https://www.youtube.com/watch?v=LZF7ZNE1bLc

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

June 10, 2020 01:56 PM PDT

We are in the middle of the most evolutionary time of our generation. Between Covid-19 and the recent events in our communities. We are having tough conversations, picking up broken glass, and educating one another. Pain. Education. Change. A New Future.

In this special episode of the Bicycle Media Podcast, we speak with Damon Turner, Founder of the Los Angeles Bicycle Academy. Damon shares his thoughts on recent events, about the work he does with the Academy, a youth education program, community bike shop and youth cycling team with a mission to empower, educate and develop entrepreneurial and leadership skills in boys and girls between the ages of 8-18. 

He also discusses representation in the cycling industry and the need for equality among athletes, especially the black community who train and deserve it. The road ahead is one we need to take with all of us in the peloton together.

To learn more about Damon and his work follow him on Instagram and the Academy website:
http://labikeacademy.org/
https://www.instagram.com/labikeacademy/

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

June 08, 2020 09:36 AM PDT

In this episode of the podcast we interviewed Tim Travis of Sivart Cycles and the social media movement called Toolbox Wars. Tim was inspired by the custom bicycle mechanic toolboxes that were being built for travel by race mechanics on the World Cup circuit. This has since lead to many professional and amateur mechanics building some creative and lavish tool boxes in pursuit of the annual contest’s top prize. Some say foam is for lattes, but we cut a few panels for ourself, and know first-hand the satisfaction of having good visual organization with some of our favourite tools.

Check out the Toolbox Wars on Instagram at: https://www.instagram.com/toolboxwars/?hl=en

Check out Sivart Cycles on Instagram at: https://www.instagram.com/sivart_cycles/?hl=en

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. The cafe is now open! They are now offering free home delivery in the Edmonton area, weekdays only, and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

June 01, 2020 07:25 AM PDT

Kicking off bike month here in Canada with a podcast episode with Australian wheel builder Adrian Emilsen from @melodywheels. We talk about starting his career late in life after leaving civic planning, the longevity of a bike mechanic, lessons from a 1,000 wheels, plus much more.

Learn more about Melody Wheels: https://melodywheels.com.au/

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

May 28, 2020 06:49 AM PDT

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

With the release of the new Vado SL, Bicycle Media sat down with long-time team member Andrew McGregor and his colleague James Jeannet to discuss the complete line of E-bikes, the Mission Control app, the Specialized Bicycle Components University, Retul Fit, and much more.

Check out the complete line of Specialized E-bikes: https://www.specialized.com/ca/en/electric-bikes

Stay informed at SBCU: https://www.youtube.com/channel/UCODabtKtk2ZY_OBx6w6uORQ

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

May 28, 2020 06:42 AM PDT

In this episode we connected with Reg Mullet, former Guinness Record holder for the most vertical feet descended in 24 hours. A true trail steward, we also chatted about maintaining the trails with Moose Mountain Bike Trail Society. Reg’s cycling story may resonate with many as it stemmed form a transition from other sports which led to some early successes. All this and more including his opinion on electric mountain bikes.

Check out the Moose Mountain Bike Trail Society: http://mmbts.com/

Check out Reg’s sponsors:
https://www.santacruzbicycles.com/
https://www.raceface.com/
https://www.calgarycycle.com/
https://www.santacruzbicycles.com/en-CA/reserve-wheels
https://www.clifbar.ca/

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

May 09, 2020 09:07 PM PDT

In this episode we caught up with @statebicycleco Co-founder Mehdi Farsi to chat about the origins of his company, what State prefers to focus on for bicycle offerings, their concept store, and their new gravel platform launched in 2020. They started their company fresh out of college and have been making bikes for rad people for a decade now. They’ve established a firm understanding of who rides their bikes, and what makes them tick. Recently, State launched an online video series taking established racers for rides on fixed gear bikes and having a conversation. It’s what we love, branded content at its finest.

This episode also features a new segment, called ‘Around the Board, Talking Bikes’. LA-based artist and producer, Jordan Ruiz kicks things off with a chat about his track ‘Montana’ from his 2016 album called States as well as his State Bicycle Co. Core Line he is currently riding.

Check out that segment at 27:28 in the episode.

To learn more about the State Bicycle Co. visit: https://www.statebicycle.com/

Also check out their online series Riding Fixed, Up Mountains, With Pros: https://www.youtube.com/playlist?list=PL09Sputgo9X5wrc8zOzNZM-wuUCJZMZHx

Download Jordan Ruiz’s album States:
https://music.apple.com/ca/album/states/1167638404
https://open.spotify.com/album/57wRn5NoBucSyWbTBYYIeO
https://soundcloud.com/jordanruizmusic/sets/states
https://www.amazon.com/States-Jordan-Ruiz/dp/B01M302XQU

This podcast episode has been optimized by Flexion Bike Fit, Edmonton’s independent bike fitting service. Visit yegbikefit.com to learn more.

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

May 09, 2020 09:41 AM PDT

When we toured the bustling Bow Cycle bike shop on Boxing Day, we received a grand tour to see the work Joel Sithorpe and the Bow Cycle team have done to enhance the customer experience and shop efficiency in Calgary, Alberta.

Joel joined the podcast to talk about the history of the business to becoming one of the largest bike shops in Canada. There is a lot of behind the scenic work as well as the learning the ownership group does each year with the the NBDA’s Profitability Project.

Check out Bow Cycle online at: https://www.bowcycle.com/

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

April 28, 2020 01:18 AM PDT

Here at Bicycle Media, we have a ton of appreciation for the folks at Giant Group Canada. Their official retail locations offer an elevated bicycle purchase and service experience that maintains a consistence look and feel regardless of footprint size.

We spoke with Paul McCarthy from Giant Group Canada about the work that goes into launching a new location and what Giant has launched in the way of bikes and accessories in 2020.

Visit Giant Group Canada to see what’s happening with them: https://www.giant-bicycles.com/ca

The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order.

Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases

NOW FOR THE SALES PITCH

Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.

Contact us at bicyclemediayeg@gmail.com to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.

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